Advertising
And now a short commercial break? In times of sponsored content, native advertising, or ambush marketing, the classic separation of programming and advertising content is blurred more than ever. This also increases the area of legal challenges by advertisers, media, PR and creative agencies. The impact of warnings and preliminary injunctions is still underestimated, however. The economic consequences can be catastrophic if advertising needs to be suddenly stopped or products even have to be taken off the market due to incorrect packaging information.