Margret Knitter, LL.M. (University of Edinburgh)
Certified Expert for IP
Why do you work at SKW Schwarz?
IP has been my professional home for many years now. In combination with the various specializations of my peers, I can ensure optimum full-service advice to my clients. We are a strong team, which is why working at SKW Schwarz is very fulfilling.
Margret Knitter advises her clients in all matters of intellectual property and competition law. This includes not only strategic advice, but also legal disputes. Her practice focuses on the development and defense of trademark and design portfolios, border seizure proceedings and advice on developing marketing campaigns. She advises on labelling obligations, packaging design, marketing strategies and regulatory questions, in particular for cosmetics, detergents, toys, foodstuffs and Cannabis. She represents her clients vis-à-vis authorities, courts and the public prosecutor's office.
In the field of media and entertainment, she mainly advises on questions of advertising law, in particular product placement, branded entertainment and influencer marketing. She is a member of the board of the Branded Content Marketing Association (BCMA) for the DACH region and Co-Chair of the European INTA Bulletins Committee.
- Studied law in Regensburg, Passau, Edinburgh
- Traineeship in Munich and New York
- Postgraduate studies at the University of Edinburgh (Great Britain)
- 1998 - 2012 Lawyer and partner in a Patent & IP boutique law firm in Munich
- Since 2012 with SKW Schwarz
10.12.2020“German Federal Patent Court held that the trade mark 'frei' (free) has a normal degree of distinctiveness”, Law Lore & Practice Newsletter of Pharmaceutical Trademark Group PTMG, December 2020
09.12.2020The cannabis industry received an early Christmas present and celebrates two victories in only one week
16.11.2020„Germany: Designs Laws and Regulations 2021“, International Comparative Legal Guide - Designs 2021
23.07.2020Quality. Chocolate. Squared. … Registrable?
29.06.2020Cathy Hummels and the consequences – court decisions regarding influencer posts remain inconsistent
17.04.2020“Seniority Claims in the EU—Requirements, Effects, and Risks”, INTA Bulletin, Vol. 75, No. 7
12.03.2020“Regeln für Werbe-Posts sollen Influencern Sicherheit bringen”, absatzwirtschaft (in German)
12.12.2019“Opportunities in Medical Cannabis in Germany”, Law Lore & Practice Newsletter of Pharmaceutical Trademark Group PTMG, December 2019
13.09.2019Mention in “Dmexco Tag 2: Das Marketing ist kaputt”, absatzwirtschaft, status: 17.09.2019 (in German)
24.07.2019“Logical? Logos do not necessarily enjoy copyright protection”, Lexology (status: 01.08.2019)
16.05.2019Mention in “Textil- und Modedialog 2019”, in: VTB Bayern (status: 16.05.2019, publication in German language)
07.12.2018Reference in “Kleine Meisterwerke mit Humor”, in: Kontakter, 24.2018 (publication in German language)
05.12.2018Panel mit Margret Knitter zum Thema „Und was geht bei uns? Marken-Entertainment in Deutschland“ im Rahmen des Großen Branded Content Gipfels 2018 bei der HMR International GmbH & Co. KG in Köln (event in German language)
04.12.2018Video to the lecture “Influencer Marekting - Was gilt es rechtlich zu beachten?”, in the context of the 19. Internationaler Süßwaren Kongresses, in: Youtube, upload from sweetsmedia (status: 10.12.2018, publication in German language)
28.11.2018“Keine Verwechslungsgefahr: SKW Schwarz gewinnt Markenstreit für POOLish”, in: RWS Verlag (status: 28.11.2018, publication in German language)
27.11.2018“Keine Verwechslungsgefahr: SKW Schwarz gewinnt Markenstreit für POOLish”, in: legal-facts.de (status: 28.11.2018, publication in German language)
27.11.2018No likelihood of confusion: SKW Schwarz prevails in trademark dispute on behalf of POOLish
Presentations & Events
PTMG@home - “Testing Times in the Twenties – Vaccine and Brexit”
Talk on the topic „International Case Round up“ by Margret Knitter.
“TerraLex Virtual Global Meeting: Cannabis Global Trends and Outlook”
Virtual panel at the TerraLex Virtual Global Meeting with Margret Knitter.
“CBD & Hemp – International Laws and Domestic Regulatory Quirks”
Virtual panel at the Global Cannabis Intelligence Virtual Summit with Margret Knitter.
“Influencer Marketing: Dead or More Alive Than Ever?”
Virtual panel at the 2020 Annual Meeting & Leadership Meeting On-Demand Sessions by INTA with Margret Knitter.
“Right of Publicity: Hidden Traps and Suggested Strategies”
Virtual panel at the 2020 Annual Meeting & Leadership Meeting On-Demand Sessions by INTA with Margret Knitter.
Webinar “International trademark law”
German Sweets Seminar “International trademark law” with Margret Knitter
Video: SKW Schwarz @ Bits & Pretzels - Masterclass with Margret Knitter about “Influencer marketing – are you ready? Business opportunities and legal requirements to watch”
Margret Knitters masterclass at Bits & Pretzels 2020.
„Case-study: Labelling in influencer marketing: Best practice in Germany for campaigns on the right side of the law“
Wednesday Night Fever - SKW-Dinner @PTMG Conference 2019
At the occasion of the PTMG Conference 2019, SKW Schwarz's IP team hosted an exclusive dinner for its clients on Wednesday, 2 October. SKW Schwarz lawyers Margret Knitter, Sandra Redeker, Sascha Pres and Tobias Vossberg welcomed their guests in the Berlin restaurant Blend, a terrific place to exchange ideas in a relaxed atmosphere.
Workshop Markenrecht (presentation in German language)
Workshop with Margret Knitter on Trademark of the “Verband der Bayerischen Textil- und Bekleidungsindustrie e.V.” in Nuremberg
INTA 2019 Europe Conference: Embracing Change
Panel with Margret Knitter on “The Meteoric Rise of Online Influencers” at the INTA 2019 Europe Conference: Embracing Change in Paris.
Interview with Margret Knitter: “Europe Conference: Session Will Spotlight the Meteoric Rise of Online Influencers”, in: INTABulletin (status: 04.02.2019)
Textil- und Modedialog (presentation in German language)
Impulsvortrag von Margret Knitter zum Thema „Inﬂuencer Marketing – Was ist rechtlich zu beachten?“ auf dem Branchentreff „Textil- und Modedialogs“ im Rahmen der Munich Fabric Start im M,O,C, München.
19. Internationaler Süßwaren Kongress (presentation in German language)
Presenation of Margret Knitter on “Influencer Marketing – Was gilt es rechtlich zu beachten” at the 19. Internationaler Süsswaren Kongress (Aufbruch – mutig entscheiden und umsetzen) in Berlin
Influencer Marketing – Was gilt es rechtlich zu beachten (presentation in German language)
Presenation of Margret Knitter on “Influencer Marketing – Was gilt es rechtlich zu beachten” at the DCX Digital Content Expo 2018 in Berlin
Video: “Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law”, DMEXCO 2018 – Motion Stage
Presentation of Margret Knitter together with Jo Farmer (Lewis Silkin LLP) on “Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law” at the Motion Stage on the occasion of DMEXCO 2018 in Cologne
IHK-Zertifikatslehrgang of the German Meat GmbH und German Sweets e.V. (presentation in German language)
Presentation of Margret Knitter on “Internationales Markenrecht” at the IHK-Zertifikatslehrgang of the German Meat GmbH und German Sweets e.V. in Würzburg
International Conference – Protection of Intellectual Property rights
Presentation of Magret Knitter on “Trademarks – Danger of confusion: Examples of trademark infringements and Unfair Competition Law with a Focus on look-alikes” at the International Conference – Protection of Intellectual Property rights, in St. Petersburg (Russia)
Der Große Branded Content-Gipfel 2018 – Bewegtbild-Inhalte für das digitale Zeitalter (presentation in German language)
Presentation of Margret Knitter on “Influencer Marketing – Wie ist die rechtliche Situation?” at the Filmforum im Museum Ludwig in Cologne
Early Morning Brunch Filmfest München 2017 (event in German language)
SKW Schwarz Rechtsanwälte would like to invite you to our traditional Early Morning Brunch on the occasion of the Filmfest Munich 2017
“Legal Update on Product Placement“ (in German language, original title: ‘Rechtliches zum Product Placement’), lecture at the Munich Branded Entertainment Table
Workshop on “Viral & Content Marketing - What should be legally considered” (in German language, original title: ‘Viral & Content Marketing – Was gilt es rechtlich zu beachten?’) on the 2nd Viral & Content Marketing Conference at Quadriga Univer
“Update Trademark Law” (in German language, original title: ‘Update Markenrecht‘), lecture at the annual meeting of the German Sweets e.V., Neu-Ulm
Packaging and Product Designs – Possibilities of Protection and Defence, Session at the occasion of the fair ProSweets, Cologne/Germany
Speaker on the panel at the event „The Great Content Marketing Summit 2016. Moving Image Contents for the Digital Age“ (in German language, original title: ‘Der Große Content Marketing-Gipfel 2016. Bewegtbild-Inhalte für das digitale Zeitalter’)
“Use of a Trademark in a Form Differing from the Form it was Registered: What is Allowed under European Case Law?” as moderator of a Table Topic at INTA’s Annual Meeting in San Diego, USA
Awards & Recognitions
IP STARS Award 2020
Recommended lawyer among the top 250 women in the category “IP”
Recommended lawyer in the category “Trade Mark Stars 2020”
India Business Law Journal 2019, 2020
Recommended lawyer for India-related work (2019, 2020)
“The firm offers ‘significant experience on cross-border transactions between India and Germany and thus has had the opportunity to give more holistic advice to their clients’. (…) Margret Knitter is an expert in all matters of intellectual property and competition law” (2020)
“Margret Knitter is an expert in all matters of intellectual property and competition law” (2019)
JUVE Handbook: Commercial Law Firms 2020/2021
Frequently recommended lawyer in the category "Trademark and Design Law / Competition Law”
WTR 1000: The World’s Leading Trademark Professionals 2019 - 2021, Germany
Recommended lawyer (Gold Tier) (2021)
Recommended lawyer (Silver Tier) (2020)
Recommended lawyer (Bronze Tier) (2019)
“Heading up the trademark group is Margret Knitter, who has done much to increase its visibility in the branded content and influencer marketing space, and brings a wealth of product labelling knowledge to the table. ‘Margret is quick, pragmatic and provides excellent analysis,’ enthuses one client. ‘She is also extremely responsive, an effective communicator, a great strategist and a tenacious litigator and negotiator. We attribute much of our success to her talents and tenacity’.” (2021)
“Margret Knitter ‘is widely recognised and respected in the community for her analysis and application of trademark law in Germany and the European Union. She is always involved in high-profile litigation and her advice is both practical and realistic. She takes the time to follow up with her clients on every occasion.’” (2020)
“Knitter has been handling complex litigation in China for Tom Storyteller and Tower10 Story regarding the title and trademark Tiger-Team.” (2019)
The Legal 500: Germany 2019 - 2021
Recommended lawyer in the category “Intellectual Property: Trade Marks and Unfair Competition Law” (2019, 2021)
Recommended Lawyer in the category “Trademarks and unfair competition“ (2020)
“Margret Knitter is a top trademark and competition lawyer who has an excellent track record and is very technology-savvy. She is always on top of current trends in her advice and has excellent knowledge that she knows how to apply. She is also very pleasant to work with.” (2021)
“Margret Knitter is an outstanding attorney. Very knowledgeable about the law, but at the same time very practical and precise in her advice. Understands the client's needs exactly. Can always be reached by phone or email and never leaves an inquiry unanswered.” (2021)
“Margret Knitter and Sascha Pres are especially recommended.” (2021)
“Margret Knitter is very approachable and knowledgeable. She is also extremely pragmatic and always keeps a strategic perspective in mind.” (2021)
“She thinks progressively about trends in society that could have an impact on IP, then reacts with pinpoint accuracy and speed on behalf of the client.” (2021)
“Margret Knitter is very smart and engaging. She puts a lot of effort into penetrating the sectors she covers (for example, social media, food). She is easily reachable and always delivers excellent work.” (2021)
“Margret Knitter is an exceptional lawyer, very accurate, very responsive. Very experienced in trademark and unfair competition law. Her advice is always clearly articulated while being pragmatic.” (2021)
“Margret Knitter is an excellent trademark and competition lawyer who quickly and comprehensively grasps and processes complicated matters. She has very large expertise in these areas and extensive experience in court. She keeps constantly in touch with the latest trends (or ahead of them) in connection with the latest technical and business developments.” (2020)
“Her work is characterized by solution orientation and high precision.“ (2019)
Who’s Who Legal: Germany 2017, 2019, 2020
Recommended lawyer in the category “Trademarks”
Who’s Who Legal: Trademarks 2019
Nominated as one of the world's leading practitioners
Margret Knitter is member of the International Trademark Association (INTA), INTA Bulletins Committee, Pharmaceutical Trade Marks Group (PTMG) and she is a member of the board of the Branded Content Marketing Association (BCMA) for the DACH region.
Margret Knitter is Co-Chair of the European Subcommittee of the INTA Bulletin Committee for the 2020-2021 term.Margret Knitter is a frequent speaker and publisher on trademarks, designs, branded content and advertising in social media. In particular, she publishes in the INTA Bulletin, the newsletter of PTMG (Pharmaceutical Trademarks Group), is co-author of the blog BEO Branded Entertainment Online (https://brandedentertainment.de/autoren/1250-margret-knitter/) and the book Fifteen Years, A Branded Content Story of BCMA (2018, https://www.thebcma.info/bcma-book-fifteen-years-a-branded-content-story-now-available/). She regularly holds workshops at the Confectionery and Textile Association and is a sought-after speaker at industry get-togethers such as dmexco, see https://youtu.be/fPI6m6WagAo (scip to minute 2:20).