1. Visitors to the website
1.1 Informational use of our website
When using the website for purely informational purposes, we collect data for the purpose of providing the website content you have accessed and to ensure the security of the IT infrastructure used. This also helps with troubleshooting and enables a more efficient and user-friendly search on the website. The following personal data is transmitted from your browser to our server
- IP address,
- Date and time of the request,
- Time zone difference to Greenwich Mean Time (GMT),
- Content of the request (specific page),
- Access status/http status code,
- Amount of data transferred in each case,
- Website from which the request originates (referrer URL),
- Browser,
- Operating system and its interface,
- Language and version of the browser software.
The legal basis for the processing is our legitimate interest in operating a website to provide information about our services and events in accordance with Art. 6 (1) (f) GDPR.
The data is automatically provided by the website visitor's browser. The processing of your data is technically necessary, which is why it is not possible to use the website without disclosing the listed personal data.
IP addresses are anonymized after 24 hours at the latest. Pseudonymous usage data is deleted after six months.
1.2 Web analysis
We use the services of etracker GmbH from Hamburg, Germany (www.etracker.com) to analyze usage data. We do not use cookies for web analysis by default. If we use analysis and optimization cookies, we will obtain your express consent in advance. If this is the case and you give your consent, cookies are used to enable a statistical analysis of the reach of this website, to measure the success of our online marketing measures and test procedures, e.g. to test and optimize different versions of our online offering or its components. Cookies are small text files that are stored by the Internet browser on the user's end device. etracker cookies do not contain any information that enables a user to be identified.
The data generated with etracker is processed and stored by etracker on behalf of the provider of this website exclusively in Germany and is therefore subject to the strict German and European data protection laws and standards. etracker has been independently audited, certified and awarded the ePrivacyseal data protection seal of approval. Further information on etracker's data protection regulations can be found here.
Data processing is carried out on the basis of the legal provisions of Art. 6 para. 1 lit. a) (consent) of the GDPR. Our concern within the meaning of the GDPR is the optimization of our online offer and our website. Since the privacy of our visitors is important to us, the data that may allow a reference to an individual person, such as the IP address, login or device identifiers, are anonymized or pseudonymized as soon as possible. No other use, merging with other data or disclosure to third parties takes place.
You can withdraw your consent at any time by clicking on the fingerprint icon in the bottom left-hand corner of the website. The revocation has no negative consequences.
1.3 Usercentrics Consent Manager
We use the Consent Management Platform (CMP) of Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany. The tool allows you to conveniently manage your consent to the setting of cookies that are not technically necessary and to make changes - such as revoking consent or objecting to consent - via the tool.
Furthermore, you can find the information required under Art. 13 GDPR on the processing of your personal data by the Usercentrics CMP and by technically unnecessary cookies in the tool.
You can access the settings of our CMP by clicking on the fingerprint icon in the bottom left-hand corner of the website.
1.4 LinkedIn Insight tag
The website also uses the LinkedIn Insight Tag (or LinkedIn Pixel) from LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA ("LinkedIn"). By integrating this JavaScript tag, you as a user of our website can be shown interest-based and relevant advertisements ("ads") when visiting the LinkedIn social network or other websites that also use the process, and we receive statistics about website visitors and demographics. Furthermore, we can evaluate your use of our LinkedIn ads and interest in our offers using a conversion tracking function and also show you LinkedIn ads on other websites via retargeting. In this way, we pursue the interest of improving the effectiveness of LinkedIn ads and making our website more interesting for you.
By integrating the LinkedIn Insight tag, your browser automatically establishes a direct connection with the LinkedIn server, both when you visit the LinkedIn website and when you visit websites that have the LinkedIn Insight tag integrated. LinkedIn and we are jointly responsible for collecting your usage data when you visit our website and transmitting it to the provider, but LinkedIn is solely responsible for the relevant processing to achieve the described purposes after the data has been transmitted. We have no influence on the scope and type of use of the data by LinkedIn, we therefore inform you according to our level of knowledge: By integrating the LinkedIn Insight tag, LinkedIn receives the information that you have called up the corresponding website of our Internet presence or clicked on an advertisement from us. If you are registered with a LinkedIn service, LinkedIn can assign the visit to your account. Even if you are not registered with LinkedIn or have not logged in, there is a possibility that the provider will find out your IP address, time window and other identifying features and link them to the actions assigned to you.
The deactivation of the LinkedIn Insight tag and other advertising objections are possible in the settings for advertisements at www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en and additionally at www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Further setting options and information can be found in the LinkedIn Privacy Center: privacy.linkedin.com/en-de?lr=1/.
The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. a) GDPR, i.e. the integration only takes place with your consent. You can revoke your consent at any time, the easiest way is via our Cookie Manager. LinkedIn also processes your personal data in the USA and is certified in accordance with the EU-US Data Privacy Framework. An adequate level of data protection can therefore be assumed. We have also agreed so-called standard data protection clauses with LinkedIn.
Further information on data processing by LinkedIn can be found here. Information on the LinkedIn Insight tag: business.linkedin.com/en/marketing-solutions/insight-tag?lr=1/.
1.5 Integration of social media plug-ins
This website uses so-called "social plug-ins" from the social networks LinkedIn, Instagram, Xing, Facebook, Twitter and Podcast Eins, which are operated by the
- LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA
- Meta Platforms, Inc, 1601 Willow Rd, Menlo Park, CA 94025, USA (Instagram, Facebook);
- New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany;
- Twitter International Unlimited Company (X), 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
- and Podcast Eins GmbH, Columbiadamm 10, Tower 9, Tempelhof Campus, 12101 Berlin, Germany
are operated. The website uses the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the logo. We give you the option of communicating directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data mentioned under point 1.1 of this declaration is transmitted. In the case of Facebook, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, your personal data is therefore transmitted to the respective plug-in provider and stored there (for US providers in the USA).
The European Commission issued its adequacy decision for the USA on July 10, 2023. It stipulates that the USA guarantees an adequate level of data protection for transfers within this framework. LinkedIn and Meta are certified under the EU-US Data Privacy Framework and an adequate level of data protection can be assumed. We would like to point out that in the case of Twitter (X) there is currently no adequate level of protection for data transfers to the USA. Therefore, we cannot guarantee that this provider can guarantee an equivalent level of data protection as we can when processing your data.
We have no influence on the data collected and data processing procedures, nor are we aware of the full scope of data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.
The plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. We offer you the opportunity to interact with the social networks and other users via the plug-ins so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. a) GDPR.
Data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. If you click the activated button and, for example, link the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.
Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy.
Addresses of the respective plug-in providers and URL with their data protection notices:
1.6 Integration of UNOY
On our website, we integrate the UNOY decision generator, which is operated by UNOY GmbH, Zieglergasse 7/7, 1070 Vienna, Austria. Among other things, this involves the integration of questionnaires, such as the current questionnaire to determine the applicability of the NIS2 Directive to your company. The use of this tool is voluntary and based on your consent. If we are to contact you following the survey, the processing is based on Art. 6 para. 1 lit. b) GDPR. We have also concluded an order processing contract with UNOY in accordance with Art. 28 GDPR, which ensures that data processing is carried out in an appropriate manner.