We advise our clients on the entire range of the Esports-Ecosystem.
The focus of our advice is on the legal issues related to the organisation and running of digital competitions, from large franchises to individual online tournaments, for (game) publishers, third-party organisers as well as the legal needs of teams and players. In a 360° approach, we provide support in particular in questions concerning comprehensive licensing of the Esport title, contractual arrangements of the competition and competition rules, involvement and commitment of teams and players, questions of youth protection and obtaining all official permits.
In addition, our activities also focus on advising on the successful exploitation and marketing of the digital competitions as a basic requirement for the success of Esport. No matter whether it is the licensing of media or data rights, the right strategy and safeguarding of advertising, product placement, merchandising or sponsoring partnerships or the integration of commercial betting providers, we are always happy to bring our expertise to bear - whether through experience of best practices from established sectors or innovative, new approaches to the special features of esports.
In addition, we are also constantly dealing with questions from the extended ecosystem, especially regarding digital platforms for consumers, gaming communities and affiliate programs, events and functions, meeting places such as "gaming halls", internet cafes and gaming rooms as well as - due to the enormous growth of the industry - M&A transactions.
For the challenges of this emerging sector, the joint establishment of (legal) industry standards in particular could further contribute to putting a stop to the still relatively frequent unlicensed second and third party exploitation of the value added and offer a thoroughly professionalised basis for the rapid growth.