Companies that roll out digital business models across borders or seek to establish themselves in specific markets – such as Germany – are facing an increasingly complex regulatory environment. In this context, comparing legal and regulatory frameworks across jurisdictions can provide valuable guidance.
The recently published Lexology Panoramic Guide Digital Business 2026 offers a structured country-by-country overview of key digital law issues, ranging from online contracting and platform regulation to data protection, cybersecurity, artificial intelligence, online advertising and dispute resolution.
Drawing on its long-standing advisory experience in digital and technology law, SKW Schwarz has contributed the Germany chapter to the current edition of the guide.
The chapter covers, among other topics:
- the legal and regulatory framework for digital business models in Germany, including the interaction between national law and EU regulation (such as the Digital Services Act, Digital Markets Act and GDPR),
- online contracting, electronic signatures and specific considerations in B2C and B2B relationships,
- platform, media and advertising regulation, including influencer marketing and targeted advertising,
- data protection, cybersecurity and data governance, including obligations in the event of data breaches,
- artificial intelligence and machine learning, in particular in light of the EU AI Act,
- intellectual property in digital environments, databases and the metaverse,
- as well as current trends and developments in German digital law.
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