Social media and influencer marketing in the healthcare industry: Opportunities and limitations for the German market

Social media marketing and collaboration with influencers have become part of the standard advertising program of many companies. The healthcare industry is also looking for ways to advertise its products and services effectively on social media. However, there are numerous restrictions to consider, especially in Germany. What options are there for advertising with health influencers? How can legally compliant influencer marketing be carried out in the healthcare and life sciences sector? 

These questions are addressed in the article "Social media and influencer marketing in the healthcare industry: Opportunities and limitations for the German market" by Margret Knitter LL.M. and Dr. Oliver Stöckel in cooperation with the Pharmaceutical Trade Marks Group (PTMG).

You can read the full article here on page 12.