Video: “Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law”, DMEXCO 2018 – Motion Stage
Presentation of Margret Knitter together with Jo Farmer (Lewis Silkin LLP) on “Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law” at the Motion Stage on the occasion of DMEXCO 2018 in Cologne
Thursday, September 13, 2018 | 10.15 h
Koelnmesse GmbH | Messeplatz 1 | 50679 Köln | Germany
This session will take a look at the do's and don'ts of labelling influencer marketing. It will give you an overview of the legal watch outs to be aware of when conducting influencer marketing . The session will take a close look at some case studies from Germany and UK with examples of famous influencers who have fallen the wrong side of the law.