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13.09.2018

Video: „Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law“, DMEXCO 2018 – Motion Stage

Vortrag von Margret Knitter gemeinsam mit Jo Farmer (Lewis Silkin LLP) zum Thema „Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law“ auf der Motion Stage anlässlich der DMEXCO 2018 in Köln

Veranstaltungsdatum
Donnerstag, 13. September 2018 | 10:15 Uhr

Veranstaltungsort
Koelnmesse GmbH  | Messeplatz 1 | 50679 Köln

Inhalt
This session will take a look at the do's and don'ts of labelling influencer marketing. It will give you an overview of the legal watch outs to be aware of when conducting influencer marketing . The session will take a close look at some case studies from Germany and UK with examples of famous influencers who have fallen the wrong side of the law.

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Margret Knitter
SKW Schwarz

Margret Knitter

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