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17.10.2019

„Case-study: Labelling in influencer marketing: Best practice in Germany for campaigns on the right side of the law“

Presentation by Margret Knitter at the „Protection of Intellectual Property Rights“ conference 2019.

Event date

17. October 2019

Topic

„Case-study: Labelling in influencer marketing: Best practice in Germany for campaigns on the right side of the law“

Contents

  • Legal Framework
  • What has to be labelled as advertisement?
  • When must advertisement be labelled?
  • How should the advertisement be labelled?

You can find the Agenda and more speakers here.

Speakers

Margret Knitter
SKW Schwarz

Margret Knitter

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