Dr. Magnus Hirsch
Certified Expert for IP
The entrepreneurial result is more important than the legal result.
Dr. Magnus Hirsch advises both German and international clients on a wide variety of matters which fall within the area of trademarks, designs, copyrights, patents and unfair competition – in both preventative and contentious situations.
He also has more than twenty years of intellectual property litigation experience, having worked on numerous litigation matters regarding all kinds of IP issues and has appeared in many Federal District Courts, as well as Courts of Appeal, throughout Germany, and has represented several clients in proceedings up to the Federal Court of Justice.
In particular, his specialization comprises portfolio management as well as enforcing clients’ rights against counterfeiters, parallel importers and domain name pirates, both through court proceedings, as well as international dispute systems. Mr. Hirsch also represents clients before the German Patent and Trademark Office and the European Union Intellectual Property Office (EUIPO) registering or opposing German national trademarks and Community Trade Marks, respectively. He also has significant experience in drafting IP-related agreements, such as trademark license agreements, priority agreements and agreements with publicity agencies.
Dr. Magnus Hirsch spent several months practicing at the Hong Kong office of an international law firm where he focused on Asian IP law, especially the enforcement of intellectual property rights in and out of court and the prosecution of product piracy and trademark counterfeiting in South-East Asia.
16.11.2020„Germany: Designs Laws and Regulations 2021“, International Comparative Legal Guide - Designs 2021
01.09.2019Co-author in “Gewerblicher Rechtsschutz Urheberrecht Medienrecht”, Hrsg. Büscher/Dittmer/Schiwy, 4th edition, 2019, Carl Heymanns Verlag (Expected to be published September 2019)
30.08.2019Mention in “United Homecare Partners AG übernimmt von Healthcare at Home Gruppe die deutschen und österreichischen Aktivitäten”, Deal Advisors, status: 03.09.2019 (in German)
21.08.2018“JUVE Awards 2018: SKW Schwarz Nominated as Law Firm of the Year for IP”, in: TerraLex (status: 21.08.2018)
23.02.2018“IP Enforcement in Germany and Europe”, in: Corporate LiveWire – Intellectual Property 2018 Expert Guide, issue February 2018, p.20 ff.
24.01.2018Anmerkung zur Entscheidung des OLG Düsseldorf “Wilkinson darf für den Nassrasierer ‘Mach 3’ von Gillette keine Ersatzklingen vertreiben”, in: PLATOW Recht (status: 30.01.2018, publication in German language)
11.01.2018“Legislative framework and causes of action in Germany”, in: Trademark Litigation 2018: A Global Guide, p. 52-58
11.09.2017“Vorsicht beim Telefonmarketing: 300.000 Euro – so teuer können Cold Callings werden”, in: Absatzwirtschaft (status: 12.09.2017, publication in German language)
29.09.2016“Tenants of marketplaces are liable for trade mark infringements of subtenants”, in: Law Lore & Practice, issue september 2016, p.10
30.06.2016“Richtlinie zu Geschäftsgeheimnissen verabschiedet (Trade Secrets Directive)”, in: Lexology (status: 30.06.2016, publication in German language)
24.02.2016“Pharmaceutical prescribing information subject to competition law examination”, in: International Law Office (status: 24.02.2016)
24.02.2016“Pharmaceutical prescribing information subject to competition law examination”, in: Lexology (status: 24.02.2016)
14.01.2016How to fight copied sweets
11.01.2016“Fighting product piracy at trade fairs”, in: EXPERT GUIDE, Intellectual Property 2016, issue January 2016, p. 38-41
01.01.2016Co-author in “Handbuch der Markenpraxis – Markenverfahrensrecht, Markenvertragsrecht”, Fezer, 3rd edition, 2016 (publication in German language)
21.10.2015“Kapitel Markenverletzungsverfahren”, in: Handbuch der Markenpraxis, Prof. Fezer (Hrsg.), issue 03/2016, C.H.BECK (publication in German language)
22.01.2015Co-author in “Gewerblicher Rechtsschutz Urheberrecht Medienrecht”, Carl Heymanns Verlag, issue 2015, 3rd edition (publication in German language)
Presentations & Events
TerraLex Webinar: The Trademark Modernization Act: What you need to know
Webinar with Dr. Magnus Hirsch.
Early Morning Brunch Filmfest München 2017 (event in German language)
SKW Schwarz Rechtsanwälte would like to invite you to our traditional Early Morning Brunch on the occasion of the Filmfest Munich 2017
SKW Schwarz Update Unionszollkodex, Frankfurt/Germany
Geschäftsführer und Zollverantwortliche stehen in der Pflicht, Ihre Zoll-Compliance auch nach Inkrafttreten des Unionszollkodex sicherzustellen. In unserer kostenlosen Informationsveranstaltung informieren wir praxisgerecht über neue Entwicklungen im Zusammenhang mit dem Unionszollkodex und geben Hinweise zur praktischen Umsetzung im Unternehmen.
„Das rechtliche Instrumentarium gegen Produkt- und Markenpiraterie“, Vortrag auf dem APM-Seminar Der Brand Protection Manager
Awards & Recognitions
Chambers Europe: Germany 2019, 2020
Recommended lawyer in the category „IP“ (2020)
Recommended lawyer in the category “TMT: Media” (2019)
Handelsblatt in cooperation with Best Lawyers: Germany's best lawyers 2020, 2021
Recommended lawyer in the category "Intellectual Property" (2020, 2021)
Awarded in the category “Intellectual Property Law” (2016 - 2019)
Who’s Who Legal: Germany 2017 – 2020
Recommended lawyer in the category “Trademarks” (2017 - 2020)
“Magnus Hirsch is a ‘very experienced trademark litigator’ who is pinpointed by sources as ‘an expert in trademark and design cases’.” (2020)
“Magnus Hirsch also gains recognition in this chapter for his superb work advising on a range of trademarks and copyright issues.” (2019)
“Boasts extensive expertise advising German and international clients on a wide range of trademark disputes. He is noted for his international outlook and extensive IP litigation experience” (2018)
WTR 1000: The World’s Leading Trademark Professionals 2018 - 2021, Germany
Recommended lawyer (Bronze Tier)
“Magnus Hirsch is another crack litigator of more than two decades’ standing and a fierce opponent of counterfeiters, parallel importers and cybersquatters.” (2021)
“From worldwide prosecution to dispute resolution, Hirsch gets results. He is also lovely to work with – super responsive and keen to find the best possible route forward.” (2020)
“Magnus Hirsch is another ‘go-to lawyer’ for trademark enforcement matters: ‘He’s super smart and responsive.’” (2019)
“A longstanding rock of the practice. For more than 20 years he has been enforcing his clients’ rights before courts all the way up to the Federal Court of Justice.” (2018)
JUVE Handbook: Commercial Law Firms 2009/2010, 2014/2015, 2017 – 2021
Frequently recommended lawyer in the category “Trademark and Design Law / Competition Law” (2018 – 2021)
Frequently recommended lawyer in the category “Trademark and Competition Law” (2009/2010, 2013/2014, 2014/2015, 2017/2018)
Client about him: “skillful fighter in court” (2019/2020)
Competitor about him: “Very pleasant to deal with” (2017/2018)
“Well-known product piracy expert” (2014/2015)
“Constructive and pragmatic solutions”, “assertive and creative” (2013/2014)
“Good and up-and-coming IP litigation specialist” (2009/2010)
Competitor about him: “Straightforward, support also at short notice if necessary” and “experienced, primarily in litigation related to design patent law” (2009/2010)
World Intellectual Property Review (WIPR): Germany 2018
World leading lawyer in the category “Intellectual Property” (“WIPR Leader”)
Chambers Global: Germany 2018
Recommended lawyer in the category “Intellectual Property: Trade Mark & Unfair Competition”
“Sources deem Magnus Hirsch of SKW Schwarz Rechtsanwälte to be a ‘very sound litigator’, and add: ‘He’s very solution-oriented, thinks entrepreneurially, always has the result in mind and is a smart and clever negotiator’.”
The Legal 500: Germany 2017, 2018
Recommended lawyer in the category “Intellectual Property: Trade Marks and Unfair Competition”
“Advises exceptionally well” (2018)
“SKW Schwarz Rechtsanwälte has exceptional expertise in media-related IP matters, with Magnus Hirsch [...] recommended. The team has grown significantly and displays a ‘high level of industry knowledge’ and ‘seeks pragmatic and cost-efficient solutions at fair rates’.” (2017)
Global Law Experts 2016
Recommended lawyer in the category “Intellectual Property”
Dr. Magnus Hirsch is member of the INTA (International Trademark Association), PTMG (Pharmaceutical Trade Marks Group) and GRUR (Deutsche Vereinigung Gewerblicher Rechtsschutz und Urheberrecht).
Chair IP Global of TerraLex
Frankfurt / Main