Dr. Magnus Hirsch

Partner

The entrepreneurial result is more important than the legal result.

Dr. Magnus Hirsch advises both German and international clients on a wide variety of matters which fall within the area of trademarks, designs, copyrights, patents, and unfair competition – in both preventative and contentious situations.

He also has more than 25 years of intellectual property litigation experience, having worked on numerous litigation matters regarding all kinds of IP issues and has appeared in many Federal District Courts, as well as Courts of Appeal, throughout Germany, and has represented several clients in proceedings up to the Federal Court of Justice.

In particular, his specialization comprises portfolio management as well as enforcing clients’ rights against counterfeiters, parallel importers and domain name pirates, both through court proceedings, as well as international dispute systems. Mr. Hirsch also represents clients before the German Patent and Trademark Office and the European Union Intellectual Property Office (EUIPO) registering or opposing German national trademarks and Community Trade Marks, respectively. He also has significant experience in drafting IP-related agreements, such as trademark license agreements, priority agreements and agreements with publicity agencies.

A further focus lies in the field of trademark and competition infringements on the Internet, in particular in the conduct of litigation in and out of court, also in connection with Internet domains, as well as the litigation of patent infringements.

Dr. Magnus Hirsch spent several months practicing at the Hong Kong office of an international law firm where he focused on Asian IP law, especially the enforcement of intellectual property rights in and out of court and the prosecution of product piracy and trademark counterfeiting in Southeast Asia.

Career

Studies: Passau

Awards & Recognitions

Chambers Europe: Germany 2019, 2020, 2022, 2023
Recommended lawyer in the category „IP“ (2020, 2022, 2023)
Recommended lawyer in the category “TMT: Media” (2019)

Chambers Global: Germany 2018
Recommended lawyer in the category “Intellectual Property: Trade Mark & Unfair Competition”
“Sources deem Magnus Hirsch of SKW Schwarz Rechtsanwälte to be a ‘very sound litigator’, and add: ‘He’s very solution-oriented, thinks entrepreneurially, always has the result in mind and is a smart and clever negotiator’.”

Handelsblatt in cooperation with Best Lawyers: Germany's best lawyers 2016-2023
Recommended lawyer in the category "Intellectual Property" (2020-2023)
Awarded in the category “Intellectual Property Law” (2016–2019)

JUVE Handbook: Commercial Law Firms 2009/2010, 2014/2015, 2017–2022/2023, 2023/2024
Frequently recommended lawyer in the category “Trademark and Design Law / Competition Law” (2018–2023/2024))
Frequently recommended lawyer in the category “Trademark and Competition Law” (2009/2010, 2013/2014, 2014/2015, 2017/2018)
Competitor about him: “tough but good opponent”, “highly valued in IP” (2021/2022)
Client about him: “skillful fighter in court” (2019/2020)
Competitor about him: “Very pleasant to deal with” (2017/2018)
“Well-known product piracy expert” (2014/2015)
“Constructive and pragmatic solutions”, “assertive and creative” (2013/2014)
“Good and up-and-coming IP litigation specialist” (2009/2010)
Competitor about him: “Straightforward, support also at short notice if necessary” and “experienced, primarily in litigation related to design patent law” (2009/2010)

The Legal 500: Germany 2017, 2018, 2022-2024
Recommended lawyer in the category “Intellectual Property: Trade Marks" (2022-2024)
Recommended lawyer in the category “Intellectual Property: Trade Marks and Unfair Competition”
“Advises exceptionally well” (2018)
“SKW Schwarz Rechtsanwälte has exceptional expertise in media-related IP matters, with Magnus Hirsch [...] recommended. The team has grown significantly and displays a ‘high level of industry knowledge’ and ‘seeks pragmatic and cost-efficient solutions at fair rates’.” (2017)

The Legal 500: EMEA 2022, 2024
Recommended lawyer in the category " Intellectual property: Trade marks" (2022/2024)

WWL: Germany IP – Trademarks 2024
Thought Leader

WWL: Germany Intellectual Property 2017 – 2024
Recommended lawyer

World Intellectual Property Review (WIPR): Germany 2018
World leading lawyer in the category “Intellectual Property” (“WIPR Leader”)

WTR 1000: The World’s Leading Trademark Professionals 2018–2024, Germany
Recommended lawyer (Bronze Tier), 2018-2024
“Magnus is a standout adviser. He is a very pragmatic litigator, who is willing to settle but will also fight hard to the end if necessary. Magnus is a vigorous advocate for his clients.” (2024)
“Magnus Hirsch is another crack litigator of more than two decades’ standing and a fierce opponent of counterfeiters, parallel importers and cybersquatters.” (2021)
“From worldwide prosecution to dispute resolution, Hirsch gets results. He is also lovely to work with – super responsive and keen to find the best possible route forward.” (2020)
“Magnus Hirsch is another ‘go-to lawyer’ for trademark enforcement matters: ‘He’s super smart and responsive.’” (2019)
“A longstanding rock of the practice. For more than 20 years he has been enforcing his clients’ rights before courts all the way up to the Federal Court of Justice.” (2018)

Global Law Experts 2016
Recommended lawyer in the category “Intellectual Property”

Managing IP (2023)
Recommended lawyer in the category "Notable Practitioners" (2023)

Memberships

Dr. Magnus Hirsch is member of the INTA (International Trademark Association), PTMG (Pharmaceutical Trade Marks Group) and GRUR (Deutsche Vereinigung Gewerblicher Rechtsschutz und Urheberrecht).

Other activities

Chair IP Global of TerraLex