MARKENFESTIVAL 2026 – We’ll be there!

Under the motto “People. Brand. Emotion.”, the MARKENFESTIVAL of the ESB Marketing Network will kick off its fifth edition in Düsseldorf on June 30, 2026. On board: more than 400 CMOs, brand decision-makers as well as agencies and media operating in the brand environment – and SKW Schwarz.

In her presentation entitled “Staging Brands, Monetising Experiences”, Corinna Schneiderbauer, partner at SKW Schwarz, will demonstrate how live formats and events can bring fictional worlds to life through products and collaborations in the context of brand worlds. She will also address the question of how the legal perspectives between immersion, partnerships and product strategies are shaping up in Branded Entertainment 2.0.

The presentation will take place on June 30, 2026 at 12:00 p.m. on the Red Stage.

In addition, the event offers numerous opportunities to exchange ideas with experts, decision-makers, as well as agencies and media from the brand environment.

You can find the full programme of the event on the organiser’s website.

We would be delighted to welcome you.