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Likelihood of confusion and trademark searches – How to predict decisions on likelihood of confusion?

Forecasts on likelihood of confusion are the core of every trademark search.

They are based on a triple decision chain: Will the public confuse the marks? Will the court or the office assume that? And how does the searcher expect the judge and the public to decide? The speaker will approach the topic of likelihood of confusion with a summarization of the case law of the CJEU and the European legal development. Then he considers how concepts of the decision theory, the psychology, the brain research and the economic forecast may be exploited.