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13.09.2018
Video: Labelling in influencer marketing: Best practice in Germany and the UK
Vortrag von Margret Knitter gemeinsam mit Jo Farmer (Lewis Silkin LLP) zum Thema „Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law“ auf der Motion Stage anlässlich der DMEXCO 2018 in Köln
This session will take a look at the do's and don'ts of labelling influencer marketing. It will give you an overview of the legal watch outs to be aware of when conducting influencer marketing . The session will take a close look at some case studies from Germany and UK with examples of famous influencers who have fallen the wrong side of the law.
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