The Branded Content Marketing Association (BCMA) is set to expand its work and presence in Germany, Austria and Switzerland. The Branded Content Marketing Association (BCMA) DACH will be founded as part of the international BCMA during dmexco, the leading European trade show for digital marketing and advertising. Business law firm SKW Schwarz Rechtsanwälte has accompanied this network’s founding from the beginning and is one of its founding members.
The BCMA DACH for Germany, Austria and Switzerland is intended to promote the creation and production of highlight content of brands from Germany, Austria and Switzerland. More and more brands are becoming producers themselves and important players in the content industry.
The founding members of BCMA DACH are leading in many areas of branded content, such as broadcasting, movie production, media, video games, law, market research, and virtual reality. They are forming a future-oriented competence network for branded content in German-speaking countries. In addition to SKW Schwarz, they include SevenOne AdFactory, Pilot Hamburg GmbH & Co. KG, Endemol Shine Beyond, Gamify Now!, European Star Cinema, Media Control GmbH, VR Business Club, Instant Waves Media GmbH, MA Media GmbH, and LOCAVI GmbH.
“We are very happy to further promote content marketing in the German-speaking world with the founding of BCMA DACH. As a law firm that is deeply integrated into all levels of the movie and TV sectors, we are very familiar with industry requirements and the topic of branded content, and we are gladly contributing as an active member of the network,” said Margret Knitter, Partner at SKW Schwarz and the contact person for membership in the BCMA DACH.
The German website of the BCMA DACH will soon be available at www.thebcma.info
Journalists and all players in this sector are cordially invited to the founding of BCMA DACH in the dmexco session entitled “BCMA presents: Top Trends in Branded Content” that will be held at Motion Hall on September 13, 2017 from 10:15 to 10:45 am. Below is a link to the programhttp://dmexco.de/Conference/Program/OutputWP.php?Show=SessionList&Location=4
After the event, representatives of the founding members, including Margret Knitter from SKW Schwarz, will be available for interviews.
Margret Knitter, Partner at SKW Schwarz Rechtsanwälte
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