Margret Knitter advises her clients in all matters of intellectual property and competition law. This includes not only strategic advice, but also legal disputes. Her practice focuses on the development and defense of trademark and design portfolios, border seizure proceedings and advice on developing marketing campaigns. She advises on labelling obligations, packaging design and marketing strategies, in particular for cosmetics, detergents, toys and foodstuffs. She represents her clients’ vis-à-vis authorities, courts and the public prosecutor's office.
In the field of media and entertainment she mainly advises on questions of advertising law, in particular product placement, branded entertainment and influencer marketing. She is a member of the board of the Branded Content Marketing Association (BCMA) DACH.
Margret Knitter is a frequent speaker and publisher on trademarks, designs, branded content and advertising in social media. In particular, she publishes in the INTA Bulletin, the newsletter of PTMG (Pharmaceutical Trademarks Group), is co-author of the blog BEO Branded Entertainment Online (https://brandedentertainment.de/autoren/1250-margret-knitter/) and the book Fifteen Years, A Branded Content Story of BCMA (2018, https://www.thebcma.info/bcma-book-fifteen-years-a-branded-content-story-now-available/). She regularly holds workshops at the Confectionery and Textile Association and is a sought-after speaker at industry get-togethers such as dmexco, see https://youtu.be/fPI6m6WagAo (scip to minute 2:20).
- International Trademark Association (INTA)
- INTA Bulletins Committee
- Pharmaceutical Trade Marks Group (PTMG)
Awards / Recommendations
Who’s Who Legal: Trademarks 2019
India Business Law Journal 2019
“Margret Knitter is an expert in all matters of intellectual property and competition law”
WTR 1000: The World’s Leading Trademark Professionals 2019, Germany
“Knitter has been handling complex litigation in China for Tom Storyteller and Tower10 Story regarding the title and trademark Tiger-Team.”
The Legal 500: Germany 2019
“Her work is characterized by solution orientation and high precision.“