Dr. Magnus Hirsch
Certified Expert for IP
Personal statement
The entrepreneurial result is more important than the legal result.
Dr. Magnus Hirsch advises both German and international clients on a wide variety of matters which fall within the area of trademarks, designs, copyrights, patents and unfair competition, including commercials, advertising gifts and discounts as well as advertising slogans and brochures – in both preventative and contentious situations.

He also has more than twenty years of intellectual property litigation experience, having worked on numerous litigation matters regarding all kinds of IP issues and has appeared in many Federal District Courts, as well as Courts of Appeal, throughout Germany, and has represented several clients in proceedings up to the Federal Court of Justice.

In particular, his specialization comprises portfolio management as well as enforcing clients’ rights against counterfeiters, parallel importers and domain name pirates, both through court proceedings, as well as international dispute systems. Mr. Hirsch also represents clients before the German Patent and Trademark Office and the European Union Intellectual Property Office (EUIPO) registering or opposing German national trademarks and Community Trade Marks, respectively. He also has significant experience in drafting IP-related agreements, such as trademark license agreements, priority agreements and agreements with publicity agencies.

Dr. Magnus Hirsch spent several months practicing at the Hong Kong office of an international law firm where he focused on Asian IP law, especially the enforcement of intellectual property rights in and out of court and the prosecution of product piracy and trademark counterfeiting in South-East Asia.



Intellectual Property Unfair Competition / Advertising / Consumer Protection Litigation, Arbitration & Mediation Life Sciences & Healthcare Automotive & Mobility Media & Entertainment

Other activities  

Chief editor of the Global IP Newsletter of TerraLex and its Chair IP Global

Member of
  • INTA (International Trademark Association)
  • PTMG (Pharmaceutical Trade Marks Group)
  • GRUR (Deutsche Vereinigung Gewerblicher Rechtsschutz und Urheberrecht)

Awards / Recommendations

Global Law Experts

Recommended lawyer for IP
"Dr. Magnus Hirsch is one of Global Law Experts' recommended lawyers for IP 2016"

Best Lawyers

Germany's best lawyers for IP 2016 and 2017

Dr. Magnus Hirsch was recognized in Germany's best lawyers for IP 2016 as well as 2017. The award was handed out by Best Lawyers in cooperation with Handelsblatt.

JUVE Handbook German Commercial Law Firms

Well-known product piracy expert

JUVE Handbook German Commercial Law Firms (since 2005, most recently 2017/2018): “frequently recommended lawyer” in Trademark and Competition Law

JUVE Handbook German Commercial Law Firms 2017/2018: “very pleasant to deal with” (Competitor)

JUVE Handbook German Commercial Law Firms 2014/2015: “well-known product piracy expert”

JUVE Handbook German Commercial Law Firms 2013/2014: “constructive and pragmatic solutions”, “assertive and creative”

JUVE Handbook German Commercial Law Firms 2009/2010: “good and up-and-coming IP litigation specialist”, quotes of a competitor about him: “straightforward, support also at short notice if necessary” and “experienced, primarily in litigation related to design patent law”

The Legal 500

Internationally, his expertise is also widely recognized.
Internationally, his expertise is also widely recognized. The Legal 500 states: "SKW Schwarz Rechtsanwälte has exceptional expertise in media-related IP matters, with Magnus Hirsch [...] recommended. The team has grown significantly and displays a ‘high level of industry knowledge’ and ‘seeks pragmatic and cost-efficient solutions at fair rates’."

Handelsblatt in cooperation with Best Lawyers

Deutschlands beste Anwälte 2017 > Gewerblicher Rechtsschutz
“Dr. Magnus Hirsch”