Prof. Dr. Ulrich Hildebrandt
Personal statement
Trademark law is particularly fun when an international dimension is involved, such as when one party is entitled to better rights in one country, and the other party in the other country.
Prof. Dr. Ulrich Hildebrandt focuses on trademark law. He advises and represents companies from the creation of brands to the enforcement of trademarks and has longstanding experience in the strategic development and management of trademark portfolios. He also advises and represents companies in matters pertaining to unfair competition law and copyright law. After graduating in music, Prof. Dr. Ulrich Hildebrandt studied law at Freie Universität Berlin. Prof. Dr. Ulrich Hildebrandt is the author of the handbook “Marken und andere Kennzeichen” [“Trademarks and other signs”] (Carl Heymanns Press), published in its 4th edition 2018, and of the compendium “Trademark Law in Europe”, Kluwer Law International, 3rd edition 2016.



Intellectual Property Copyright Law Unfair Competition / Advertising / Consumer Protection Automotive & Mobility

Other activities  

Honorary professor for Trademark Law at Heinrich Heine University Düsseldorf

Expert Committee for Competition Law and Trademark Law at GRUR

Working Group Trademark Law and Distribution Law at Trademark Association

Working Group Trademark at DPMA (ARMAD)

Correspondent of berichten industriële eigendom

Member of
  • International Trademark Association (INTA)
  • Vereinigung von Fachleuten des gewerblichen Rechtsschutzes (VPP)
  • German Association for the Protection of Intellectual Property (GRUR)

Awards / Recommendations

JUVE Handbook German Commercial Law Firms

Frequently recommended lawyer in Trademark and Design Law and in Competition Law
JUVE Handbook German Commercial Law Firms 2017/2018: “highly competent in Trademark Law,” Client; “thinks further than most IP lawyers, frequently advances even unpopular views,” Competitor

World Trademark Review

Experts’ Expert
“has a fantastic spirit and enormous knowledge of the IP field, as shown in his several major publications. He is a brilliant strategist too” (competitor)

Handelsblatt in cooperation with Best Lawyers

Deutschlands beste Anwälte 2017 > Gewerblicher Rechtsschutz
“Dr. Ulrich Hildebrandt”

Who’s Who Legal Germany 2017

Recommended expert in the category “Trademarks”

The Legal 500 Germany 2018

Recommended in the category “Intellectual Property – Trade Marks and Unfair Competition“

Who’s Who Legal Germany 2018

Recommended expert in the category “Trademarks”
“‘an exceptional trademark lawyer’ according to one practitioner, who is immeasurably impressed by his ‘ability to find solutions, even for seemingly impossible tasks’”

The World's Leading Trademark Professionals 2018 – Germany

Recommended expert in the category “Silver Tier” in the practice area “Intellectual Property”
“The ‘energetic, exciting and ever-rising Hildebrandt is an outstanding and very responsive attorney with a deep knowledge of trademark law and fantastic rhetorical skills’ who has been busy representing Deutsche Bahn with regard to its valuable travel planning portal Qixxit.”

Handelsblatt in cooperation with Best Lawyers

Germany’s Best Lawyers 2018 (“Deutschlands beste Anwälte 2018”)
Recommended lawyer in the category “Intellectual Property”

Who’s Who Legal Germany 2019

Recommended expert in the category “Trademarks”