Dr. Magnus Hirsch advises both German and international clients on a wide variety of matters which fall within the area of trademarks, designs, copyrights, patents and unfair competition, including commercials, advertising gifts and discounts as well as advertising slogans and brochures – in both preventative and contentious situations.
He also has more than twenty years of intellectual property litigation experience, having worked on numerous litigation matters regarding all kinds of IP issues and has appeared in many Federal District Courts, as well as Courts of Appeal, throughout Germany, and has represented several clients in proceedings up to the Federal Court of Justice.
In particular, his specialization comprises portfolio management as well as enforcing clients’ rights against counterfeiters, parallel importers and domain name pirates, both through court proceedings, as well as international dispute systems. Mr. Hirsch also represents clients before the German Patent and Trademark Office and the European Union Intellectual Property Office (EUIPO) registering or opposing German national trademarks and Community Trade Marks, respectively. He also has significant experience in drafting IP-related agreements, such as trademark license agreements, priority agreements and agreements with publicity agencies.
Dr. Magnus Hirsch spent several months practicing at the Hong Kong office of an international law firm where he focused on Asian IP law, especially the enforcement of intellectual property rights in and out of court and the prosecution of product piracy and trademark counterfeiting in South-East Asia.
Chair IP Global of TerraLex
- INTA (International Trademark Association)
- PTMG (Pharmaceutical Trade Marks Group)
- GRUR (Deutsche Vereinigung Gewerblicher Rechtsschutz und Urheberrecht)
Awards / Recommendations
Who’s Who Legal: Germany 2020
“Magnus Hirsch is a ‘very experienced trademark litigator’ who is pinpointed by sources as ‘an expert in trademark and design cases’.
WTR 1000: The World’s Leading Trademark Professionals 2020, Germany
“From worldwide prosecution to dispute resolution, Hirsch gets results. He is also lovely to work with – super responsive and keen to find the best possible route forward.
JUVE Handbook: German Commercial Law Firms 2019/2020
Client about him: “skillful fighter in court”
Handelsblatt in cooperation with Best Lawyers 2019
Awarded in the category “Intellectual Property Law”
Chambers Europe: Germany 2019
WTR 1000: The World’s Leading Trademark Professionals 2019, Germany
“Magnus Hirsch is another ‘go-to lawyer’ for trademark enforcement matters: ‘He’s super smart and responsive.’”
JUVE Handbook: German Commercial Law Firms 2018/2019
Who’s Who Legal: Germany 2017 – 2019
“Magnus Hirsch also gains recognition in this chapter for his superb work advising on a range of trademarks and copyright issues.” (2019)
“Boasts extensive expertise advising German and international clients on a wide range of trademark disputes. He is noted for his international outlook and extensive IP litigation experience” (2018)
World Intellectual Property Review (WIPR): Germany 2018
Chambers Global: Germany 2018
“Sources deem Magnus Hirsch of SKW Schwarz Rechtsanwälte to be a ‘very sound litigator’, and add: ‘He’s very solution-oriented, thinks entrepreneurially, always has the result in mind and is a smart and clever negotiator’.”
WTR 1000: Germany 2018
“A longstanding rock of the practice. For more than 20 years he has been enforcing his clients’ rights before courts all the way up to the Federal Court of Justice.”
The Legal 500: Germany 2018
“Advises exceptionally well”
JUVE Handbook: German Commercial Law Firms 2017/2018
Competitor about him: “Very pleasant to deal with”
The Legal 500: Germany 2017
“SKW Schwarz Rechtsanwälte has exceptional expertise in media-related IP matters, with Magnus Hirsch [...] recommended. The team has grown significantly and displays a ‘high level of industry knowledge’ and ‘seeks pragmatic and cost-efficient solutions at fair rates’.”
Handelsblatt in cooperation with Best Lawyers 2016 – 2018
Awarded in the category “Intellectual Property”
Global Law Experts 2016
JUVE Handbook: German Commercial Law Firms 2014/2015
“Well-known product piracy expert”
JUVE Handbook: German Commercial Law Firms 2013/2014
“Constructive and pragmatic solutions”, “assertive and creative”
JUVE Handbook: German Commercial Law Firms 2009/2010
“Good and up-and-coming IP litigation specialist”
Competitor about him: “Straightforward, support also at short notice if necessary” and “experienced, primarily in litigation related to design patent law”