At what point does advertising raise the interest of the target group, at what point that of the police?
As advertisers and ad agencies seek new approaches on how to best reach their target groups, they often touch the question whether the concept is even legally permitted. Whether the concept involves advertorials, cold calls, or labeling obligations, the market is monitored much more actively these days than in the past. The legal situation regularly undergoes change.
Given the special significance of advertising in the business world, it is essential for any company to know in this regard where the gray area begins and when the line has been crossed that will lead to reprimands from the authorities. For example, even the requirements placed on e-commerce through privacy law requirements change continually, particularly as European Union law becomes increasingly important.
Of course, added to that are the classic topics relating to competition law, from obstructing the competitor and aggressive business practices to denigration, libel, and calling for a boycott. Dealing with progressive customer advertising, multi-level marketing schemes and spam requires just as much detailed knowledge of the subject matter as knowing the right action steps to take at health claims or advertising for medications.
When faced with any of these topics, we see ourselves as a creative enabler, not a preventive force. We are the legal advisors who can clarify early on what can be done and what not. And how the latter can be done anyways.