The realms of TV, internet, and OTT converge. Linear and non-linear media services emerge.
It requires qualified legal advice to handle the details of broadcasting and platform regulations. While taking into account the amended Interstate Broadcasting Treaty.
This includes licensing requirements, access and placement on platforms, and portability.
As a law firm, we are familiar with all levels of the movie and TV industry. We know the subtleties that apply, for instance in advertising, especially when it comes to the difficult procedures of product placement.
What was previously prohibited is doable today. Legal advice clarifies, however, what precisely is doable and what should rather not be done.
This is crucial because content, in effect, equates to advertisement. Branded content, such as testimonials, will remain hot topics, even after the hype.
Further, companies operating in the AVMD sector may require legal advice on (aspects of) the protection of minors. The Interstate Treaty on the Protection of Minors in the Media leaves some space for different approaches concerning TV and internet.
SKW Schwarz tackles these issues. We merge legal expertise with a proximity to our clients’ industries.