view all news & events

17.12.2020

Video: „'Coca-Cola - The Original Way on Amazon' One of the First Content Formats on VOD“

Coca Cola - The Original Way On Amazon (BCMA DACH)
Video of the virtuellen panel at the Branded Content Day regarding the series „Coca Cola – The Original Way“ on Amazon Prime with Margret Knitter.

Panelists:
Margret Knitter, LL.M., Member of the board of BCMA DACH
David Incorvaia, Founder & Managing Creative Director of LURE
Hugo Heimpel, Head of Production & Creative Producer of LURE

Moderator:
Sandra Freisinger-Heinl, Chair of the board of BCMA DACH