13.09.2018

Video: Labelling in influencer marketing: Best practice in Germany and the UK

Labelling in Influencer Marketing | Panel | DMEXCO18

Session with Margret Knitter and Jo Farmer (Lewis Silkin LLP) on the topic „Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law“ at the Motion Stage during DMEXCO 2018 in Cologne.

This session will take a look at the do's and don'ts of labelling influencer marketing. It will give you an overview of the legal watch outs to be aware of when conducting influencer marketing . The session will take a close look at some case studies from Germany and UK with examples of famous influencers who have fallen the wrong side of the law.

Find out today what the legal world will be talking about tomorrow.

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Video: Labelling in influencer marketing: Best practice in Germany and the UK

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