Video: Labelling in influencer marketing: Best practice in Germany and the UK

13.09.2018

Session with Margret Knitter and Jo Farmer (Lewis Silkin LLP) on the topic „Labelling in influencer marketing: Best practice in Germany and the UK for campaigns on the right side of the law“ at the Motion Stage during DMEXCO 2018 in Cologne.

This session will take a look at the do's and don'ts of labelling influencer marketing. It will give you an overview of the legal watch outs to be aware of when conducting influencer marketing . The session will take a close look at some case studies from Germany and UK with examples of famous influencers who have fallen the wrong side of the law.

Labelling in Influencer Marketing | Panel | DMEXCO18