INTA 2019 Europe Conference: Embracing Change

Date
Monday, February 18, 2019 | 11.00 am – 12.15 am

Location
The Westin Paris-Vendôme | 3 Rue de Castiglione | 75001 Paris, France

Session II—The Meteoric Rise of Online Influencers
Historically, companies had spokespersons, and advertising was populated by celebrity endorsements. In recent years, companies have been looking to online influencers to help promote their brands and company agenda. In this session, hear the issues that must be addressed from the perspective of the influencer, the influencer’s agent, the brand owner, and the legal team. Learn practical tips and understand the legal implications of the brand and influencer relationship and vice versa.

Moderator and Speaker
Paul Jordan, Bristows (United Kingdom)

Speakers
Margret Knitter, SKW Schwarz Rechtsanwaelte (Germany)
Sophie Radcliffe, Challenge Sophie (United Kingdom)
Aaron Riedel, Aaron Riedel Law PLLC (United States)