Monday, 09. November 2020, from 7:00 AM
9. November 2020
„Influencer Marketing: Dead or More Alive Than Ever?“
In a global market, the temptation to use celebrities— whether traditional celebrities or those who have become famous as a result of the growth of digital communications—has led to the need for appropriate legal review in order to avoid running afoul of regulations that may differ from region to region. This session will provide the audience with dos and don’ts in the ecosystem of social networks, marketing, and advertising when a third party is retained to promote a brand.
The panel will discuss:
Panelists: Margret Knitter (SKW Schwarz Rechtsanwälte, Germany), Michael Liu (Hylands Law Firm, China), Brian Murphy (Frankfurt Kurnit Klein & Selz, P.C., USA)
The complete Agenda of the 2020 Annual Meeting & Leadership Meeting On-Demand Sessions, the speakers and more informationen can be found here.