“Influencer Marketing: Dead or More Alive Than Ever?”

Event Date

9. November 2020

Topic

„Influencer Marketing: Dead or More Alive Than Ever?“

Contents

In a global market, the temptation to use celebrities— whether traditional celebrities or those who have become famous as a result of the growth of digital communications—has led to the need for appropriate legal review in order to avoid running afoul of regulations that may differ from region to region. This session will provide the audience with dos and don’ts in the ecosystem of social networks, marketing, and advertising when a third party is retained to promote a brand.

The panel will discuss:

• Cases of impact covering the lessons learned from a global perspective, understanding that global brands need to have a 360° approach when communicating to their audience.
• From Mega-Influencers to Nano-Influencers: As we see in the worlds of sports and entertainment, individuals are becoming a force. Are we living in a time when the value of celebrities equals the relevance of brands? Is the available technology providing the right outcome?
• The relationship between brands and consumers is no longer a monologue and choosing celebrities as brand “ambassadors” comes with both benefits and risks, which must be considered

Panelists: Margret Knitter (SKW Schwarz Rechtsanwälte, Germany), Michael Liu (Hylands Law Firm, China), Brian Murphy (Frankfurt Kurnit Klein & Selz, P.C., USA)

The complete Agenda of the 2020 Annual Meeting & Leadership Meeting On-Demand Sessions, the speakers and more informationen can be found here.