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25.05.2022

Branded Content Lunch Talks

Webinar on 25/05/2022 from 12:30 - 13:15

We are pleased to invite you to our new format:

Branded Content Lunch Talks

From now on, we will be holding regular lunchtime discussions with experts on current and legally relevant topics in the field of branded content.

Anyone who would like to refresh their industry-specific knowledge for the German market is welcome to attend (free of charge, of course). Afterwards, there will be time for discussion and questions.

Our topic this month: Corporate Influencers

Corporate influencers, i.e. employees who are used as company ambassadors, are one of the trendy topics in marketing.

Corporate influencers complement classic corporate communication and help their employers reach the desired target group through their personality. In addition to the great advantages, the use of corporate influencers and the content that results from it also leads to a number of questions and risks in the content marketing of companies.


We look forward to discussing this interesting topic with you and to clarifying the legally relevant issues.

Your Branded Content & Influencer Marketing Group and The BCMA Branded Content Marketing Association

Who to expect

Margret Knitter
SKW Schwarz

Margret Knitter

Partner

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Klaus Eck
Corporate-Influencer-Experte

Klaus Eck

Freier Kommunikationsberater

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Anja Schöne
Social-Media & Content Managerin

Anja Schöne

Lebensversicherung von 1871 a. G. München

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Sandra Freisinger-Heinl
Chairwoman und Moderation

Sandra Freisinger-Heinl

Branded Content Marketing Association (BCMA)

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