Dr. Ulrich Hildebrandt,

Partner

Ulrich Hildebrandt focuses on trademark law. He advises and represents companies from the creation of brands to the enforcement of trademarks and has longstanding experience in the strategic development and management of trademark portfolios. He also advises and represents companies in matters pertaining to unfair competition law and copyright law.

After graduating in music, Ulrich Hildebrandt studied law at Free University of Berlin. Ulrich Hildebrandt is the author of the handbook "Marken und andere Kennzeichen" ["Trademarks and other signs"] (Carl Heymanns publishing house), published in its third edition in 2015, and of the compendium "Trademark Law in Europe", Kluwer Law International, 3rd edition 2016. Ulrich Hildebrandt is ranked among Germany’s best trademark lawyers by BEST LAWYERS and WHO’S WHO LEGAL. JUVE Handbook of Commercial Law Firms regularly recommends him for trademark law and unfair competition law. The World Trademark Review magazine selected him as one of 10 German "Experts' Experts" in trademark law and, in 2017, quoted a competitor with the following words: Ulrich Hildebrandt „has a fantastic spirit and enormous knowledge of the IP field, as shown in his several major publications. He is a brilliant strategist too".

Admitted to the bar 2000

Previous Positions

  • 2000 to 2008 Lawyer in various law firms specializing in intellectual property law
  • 2008 to 2016 Partner at Lubberger Lehment, law firm for intellectual property law
  • 2006 to 2013 Professional leader of the specialist lawyer course in IP at Heymanns expert seminars
  • since 2001 Lecturer for Trademark Law at Heinrich Heine University Düsseldorf

Publications

10. March 2017
„Welche Marken muss ich anmelden, um einen Prozess zu gewinnen? – Markenanmeldestrategie aus prozesstaktischer Sicht“, VPP-Rundbrief 2017, 4.

26. April 2016
Trademark Law in Europe, Kluwer Law International, New York, 3rd edition 2016

February 2016
Germany, a legal report; Trademarks, designs and unfair competition, berichten industriële eigendom, Feb. 2016

20. July 2015
“Sensitive export transactions”, in: Wandtke/Bullinger, “Casebook on copyright and media law” (in German language, original title: ’Brisante Exportgeschäfte, in: Wandtke/Bullinger, Fallsammlung zum Urheber- und Medienrecht’), 4th ed., C. H. Beck, Munich 2015

01. March 2015
“Trademarks and other signs” (in German language, original title: ’Marken und andere Kennzeichen’), Carl Heymanns publishing house, Cologne et al., 3rd ed. 2015

2015
Germany, a legal report 2014; Trademarks, designs and unfair competition – Part I & II, berichten industriële eigendom 2014/2015

19. August 2014
“Trademark and sign law”, in: “Practitioners’ Manual Media Law” (in German language, original title: ’Marken- und Kennzeichenrecht, in: Medienrecht Praxishandbuch’), deGruyter, Berlin, 3rd ed. 2014

18. August 2014
§§ 106 – 111 a, in Wandtke/Bullinger, “Practitioners’ commentaries on copyright law” (in German language, original title: ’Praxiskommentar zum Urheberrecht’], 4th ed., C. H. Beck, Munich, 2014

November 2012
Germany, a legal report; Trademarks, designs and unfair competition, berichten industriële eigendom, Nov/Dec 2012

01. March 2008
“Harmonized trademark law in Europe” (in German language, original title: ’Harmonisiertes Markenrecht in Europa’), Carl Heymanns publishing house, Cologne et al., 2nd ed. 2008

2008
“The bunny in the golden fur” (in German language, original title: ’Der Hase im Goldpelz’), MarkenR 2008, 102

11. September 2007
“Media law and exploitation, in: Stapelkamp, Design, create, and use DVD productions” (in German language, original title: ’Medienrecht und Verwertung, in: Stapelkamp, DVD-Produktionen gestalten, erstellen und nutzen’), Springer, Berlin, 2007

2007
“Change grace period of use under trademark law!” (in German language, original title: ’Markenrechtliche Benutzungsschonfrist umnotieren!’), GRUR 2007, 115

2005
“The reform of absolute grounds for refusal by the ECJ” (in German language, original title: ’Die Neuordnung der absoluten Eintragungshindernisse durch den EuGH’), Newsletter of the Center for Intellectual Property Law, Heinrich Heine University, Düsseldorf, 1/2005

2004
“Ballermann and Prinz: Can the civil law partnership be entered in the trademark register?” (in German language, original title: ’Ballermann und Prinz: Ist die Gesellschaft bürgerlichen Rechts markenregisterfähig?’), DStR 2004, 1924

2002
“The notion of graphic representation of Art. 2 Trademark Directive” (in German language, original title: ’Zum Begriff der graphischen Darstellbarkeit des Art. 2 Markenrechtsrichtlinie’), MarkenR 2002, 1

2001
“The penal provisions of copyright law” (in German language, original title: ’Die Strafvorschriften des Urheberrechts’), Duncker & Humblot, Berlin 2001

2000
Taff/Hildebrandt: “Bill Clinton, the attorney, and the dead witness” (in German language, original title: ’Bill Clinton, der Anwalt und der tote Zeuge’), DAJV Newsletter 2000, 89

Lectures

06. July 2017
"Trademark law in the company" (in German language, original title: ’Markenrecht im Unternehmen’), Beck Summer Course, Munich (jointly with Michael Maier, Assistant General Counsel Trademarks, Coty)

08. May 2017
“Likelihood of confusion and trademark research – How can decisions on likelihood of confusion be predicted?” (in German language, original title: ’Verwechslungsgefahr und Markenrecherche – Wie lassen sich Entscheidungen zur Verwechslungsgefahr vorhersagen?’), Presentation at GRUR, Regional group Stuttgart

05. May 2017
“The path to a strong trademark right – trademark strategy and management” (in German language, original title: ’Der Weg zum starken Markenrecht – Markenstrategie und Markenführung’), Heymanns Expert Seminar, Munich (jointly with Karsten Fischer, Head IP Legal, TUI Group)

14. March 2017
Workshop: “IP Law on the Leading Edge”, Disrupt Space Summit 2017, Berlin

30. January 2017
“Trademark law” (in German language, original title: ’Markenrecht’), Presentation at INGRES Conference on “Intellectual property rights in practice in the European Union” (in German language, original title: ’Praxis des Immaterialgüterrechts in der Europäischen Union’), Zurich

21. November 2016
“Likelihood of confusion and trademark research – How can decisions on likelihood of confusion be predicted?” (in German language, original title: ’Verwechslungsgefahr und Markenrecherche – Wie lassen sich Entscheidungen zur Verwechslungsgefahr vorhersagen?’), Presentation at GRUR, Regional group West, Cologne

27. October 2016
“Which marks do I have to register to win a trial? – Trademark registration strategy from the point of view of trial tactics” (in German language, original title: ’Welche Marken muss ich anmelden, um einen Prozess zu gewinnen? – Markenanmeldestrategie aus prozesstaktischer Sicht’), Presentation at VPP Fall Conference, Ulm

27. September 2016
“Likelihood of confusion and trademark research – How can decisions on likelihood of confusion be predicted?” (in German language, original title: ’Verwechslungsgefahr und Markenrecherche – Wie lassen sich Entscheidungen zur Verwechslungsgefahr vorhersagen?’), Presentation at GRUR, Regional group Frankfurt am Main

22. September 2016
“EUIPO and the European Court – Important information and particular features” (in German language, original title: ’EUIPO und das Europäische Gericht – Wissenswertes und Besonderheiten’), Presentation at the Annual Conference of the Federal Association of Patent Attorneys, Heidelberg

19. July 2016
“Likelihood of confusion and trademark research – How can decisions on likelihood of confusion be predicted?” (in German language, original title: ’Verwechslungsgefahr und Markenrecherche – Wie lassen sich Entscheidungen zur Verwechslungsgefahr vorhersagen?’), Presentation at GRUR, Regional group Bavaria, Munich

25. May 2016
„Register to win“, INTA Table Topic, Orlando

15. February 2016
“Likelihood of confusion and trademark research – How can decisions on likelihood of confusion be predicted?” (in German language, original title: ’Verwechslungsgefahr und Markenrecherche – Wie lassen sich Entscheidungen zur Verwechslungsgefahr vorhersagen?’), Presentation at GRUR, Regional group Berlin

06. November 2015
„Procedural aspects of trademark litigation in Germany“, IP Congress, Kiev

04. December 2014
“Which marks do I have to register to win a trial? – Trademark registration strategy from the point of view of trial tactics” (in German language, original title: ’Welche Marken muss ich anmelden, um einen Prozess zu gewinnen? – Markenanmeldestrategie aus prozesstaktischer Sicht’), Presentation at GRUR, Regional group Central-East, Dresden

17. June 2014
“Which marks do I have to register to win a trial? – Trademark registration strategy from the point of view of trial tactics” (in German language, original title: ’Welche Marken muss ich anmelden, um einen Prozess zu gewinnen? – Markenanmeldestrategie aus prozesstaktischer Sicht’), Presentation at GRUR, Regional group Bavaria, Munich

06. May 2013
"Trademark Functions", Presentation at INTA in Dallas

16. March 2013
“Parallel imports and counterfeits” (in German language, original title: ’Parallelimporte und Fälschungen’), Presentation at the German Academy of Judges in Wustrau

28. January 2011
“Issues under trademark law associated with search engines” (in German language, original title: ’Markenrechtliche Fragestellungen bei Suchmaschinen’), Presentation at the conference “Search engines between freedom of information and the power of knowledge” (in German language, original title: Suchmaschinen zwischen Informationsfreiheit und Wissensmacht) of Georg August University, Göttingen

03. December 2010
“Rights-preserving and infringing use of marks” (in German language, original title: ’Rechtserhaltende und rechtsverletzende Benutzung von Kennzeichen’), Presentation at the Marques Expert Talks in Munich

21. October 2010
“Expanded protection of function – additional effects in practical application” (in German language, original title: ’Erweiterter Funktionsschutz – weitere Auswirkungen in der Praxis’), Presentation at Markenforum 2010 in Munich

25. June 2010
“Current case-law of the CJEU” (in German language, original title: ’Aktuelle Rechtsprechung des EuGH’), Heymanns Expert Seminar in Munich, jointly with Perez van Kappel (Legal secretary at the CJEU)

03. June 2010
The protection of well-known brands” (in German language, original title: ’Der Schutz bekannter Marken’), Presentation at GRUR, Regional group Central-East, Dresden

12. April 2010
“The protection of well-known brands” (in German language, original title: ’Der Schutz bekannter Marken’), Presentation at GRUR, Regional group Berlin

23. March 2010
“The protection of well-known brands” (in German language, original title: ’Der Schutz bekannter Marken’), Presentation at GRUR, Regional group Bavaria, Munich

14. May 2009
"The strong brand" (in German language, original title: ’Die starke Marke’), Heymanns Expert Seminar in Hamburg

16. July 2008
"Composite signs in trademark conflicts" (in German language, original title: ’Zusammengesetzte Zeichen in der Zeichenkollision’), Presentation at GRUR, Regional group Bavaria, Munich

28. February 2008
"Free trademark use – The scope of application of Section 23(1) to (3) Trademark Act" (in German language, original title: ’Freie Markenbenutzung – Der Anwendungsbereich des § 23 Nr. 1 bis 3 MarkenG’), Presentation at the 6th Cologne Symposium on Trademark Law and Unfair Competition Law

09. January 2008
"The protection of composite signs" (in German language, original title: ’Der Schutz zusammengesetzter Zeichen’), Presentation on the 2nd PraxisFORUM on Trademark Law and Unfair Competition Law, Frankfurt am Main

11. October 2007
"Trademark design, brand introduction, trademark management" (in German language, original title: ’Markenkonzeption, Markeneinführung, Markenführung’), Seminar of Forum Institute in Düsseldorf

21. June 2007
“European trademark law in practice" (in German language, original title: ’Europäisches Markenrecht in der Praxis’), Heymanns Expert Seminar in Munich, jointly with Prof. Dr. Bornkamm, formerly Presiding Judge at the Federal Court of Justice

15. June 2007
"The strong brand" (in German language, original title: ’Die starke Marke’), Heymanns Expert Seminar in Düsseldorf

10. January 2007
"Harmonization in trademark law – Effects, shortcomings, tendencies" (in German language, original title: ’Harmonisierung im Markenrecht – Auswirkungen, Versäumnisse, Tendenzen’), Presentation at the Workshop Talks at Mickeln Castle, Düsseldorf

13. February 2006
“European trademark law in practice“ (in German language, original title: ’Europäisches Markenrecht in der Praxis’), Heymanns Expert Seminar in Munich, jointly with Prof. Dr. Bornkamm, formerly Presiding Judge at the Federal Court of Justice

Memberships

  • Special Committee for Unfair Competition Law and Trademark Law of GRUR
  • Working group Trademark Law and Unfair Competition Law at the German Trademark Association (Markenverband)
  • Working group Trademark at the German Patent and Trademark Office DPMA (ARMAD)
  • Association of Intellectual Property Experts (VPP)
  • International Trademark Association (INTA)
  • Correspondent of berichten industriële eigendom (Benelux)
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