Dr. Magnus Hirsch,


Certified Expert for Intellectual Property

Magnus Hirsch advises both German and international clients on a wide variety of matters which fall within the area of trademarks, designs, copyrights, patents and unfair competition, including commercials, advertising gifts and discounts as well as advertising slogans and brochures – in both preventative and contentious situations. He also has extensive intellectual property litigation experience, having worked on numerous litigation matters regarding all kinds of IP issues and has appeared in many Federal District Courts, as well as Courts of Appeal, throughout Germany. In particular, his specialization comprises enforcing clients’ rights against counterfeiters, parallel importers and domain name pirates, both through court proceedings, as well as inter-national dispute systems. Mr. Hirsch also represents clients before the German Patent and Trademark Office and the Office for Harmonization in the Internal Market (OHIM) registering or opposing German national trademarks and Community Trade Marks, respectively. He also has significant experience in drafting IP-related agreements, such as trademark license agreements, priority agreements and agreements with publicity agencies.

Magnus Hirsch spent several months practicing in Hong Kong where he focused on Asian IP law, especially the enforcement of intellectual property rights in and out of court and the prosecution of product piracy and trademark counterfeiting in South-East Asia.

He is Chief editor of the global IP Newsletter of TerraLex and its Chair IP Global.

Admitted to the bar since 1997

Previous Positions

  • Since 2007 Partner with SKW Schwarz Rechtsanwälte
  • 2003 – 2007 Partner with Baker & McKenzie (formerly Doeser Amereller Noack)
  • 2001 – 2003 Attorney at Law and Partner with Baker & McKenzie (formerly Doeser Amereller Noack)
  • 1997 – 2001 Attorney at Law with Lovells (formerly Boesebeck Droste)



24. February 2016
Pharmaceutical prescribing information subject to competition law examination. On: ILO Healthcare & Life Sciences, www.internationallawoffice.com (Date: 24.02.2016)
Pharmaceutical prescribing information subject to competition law examination

15. January 2016
Hirsch, Magnus / Schäfer, Yvonne: Germany. In: Terralex Cross-Border Copyright Guide 2016, p. 50-63
Link to the Cross-Border Copyright Guide 2016

January 2016
Hirsch, Magnus / Mayerhöffer, Christoph: Fighting product piracy at trade fairs. In: EXPERT GUIDE. Intellectual Property 2016, Issue January 2016, p. 38-41
Fighting product piracy at trade fairs

December 2015
Trademarks win over secrecy in German banking. In: Law Lore & Practice

October 2015
Kapitel Markenverletzungsverfahren. In: Handbuch der Markenpraxis, Prof. Fezer (Hrsg.), 3. Auflage 2016, C.H.BECK

Co-author of the Commentary. In: Büscher/Dittmer/Schiwy (Hrsg.), Gewerblicher Rechtsschutz. Urheberrecht. Medienrecht, Publishing Company: Carl Heymanns, 3. Edition 2015

von Fuchs / Hirsch / Knitter: Chapter "Germany". In: Pharmaceutical Trademarks 2015/2016. A Global Guide (World Trademark Review), p. 55 - 61
Pharmaceutical Trademarks 2015/2016: Germany

05. September 2014
Comment about the tweet of Karin Matussek: German Uber Drivers Need Answer to 250,000-Euro Question. On: www.bloomberg.com

Author of the chapter Markenverletzungsverfahren. In: Fezer, Karl-Heinz (Hrsg.), Handbuch der Markenpraxis. Markenverfahrensrecht, Markenvertragsrecht. 2. Edition, 1. Edition October 2007

22. August 2012
Comment in Apple, Samsung Seeking to Build on Minor Victories on EU Galaxy Tablet Ban. On: www.bloomberg.com.news

04. January 2012
Verdächtige Transitware - Zollbehörden in der EU dürfen künftig öfter eingreifen. In: Frankfurter Allgemeine Zeitung, Date of Issue: 4 January 2012

Co-author of the Commentary. In: Büscher/Dittmer/Schiwy (Hrsg.), Gewerblicher Rechtsschutz. Urheberrecht. Medienrecht. Publishing Company: Heymanns, 2. Edition 2011, 1. Edition 2008

15. September 2011
Verantwortlichkeit des Betreibers eines Online-Marktplatzes für Markenrechtsverletzungen – „L’Oréal“. Comment on the adjudication EuGH, 12.7.2011 – C-324/09 In: Kommunikation & Recht, Issue 9/2011, p. 572

05. August 2011
HABM darf sich auf nationale Entscheidung nur nach Prüfung der Schlüssigkeit stützen. Kommentar zur Entscheidung EuG, Urteil vom 15.07.2011 – T-108/08. In: GRUR-Prax Ausgabe 15/2011, S. 345

19. July 2011
Urteil der Woche. Ebay muss aktiv Marken schützen. In: Financial Times Deutschland, Ausgabe 19.07.2011, S. 20

14. October 2010
„Wer haftet für die Dublette? Markenzeichen: Die Logo-Panne von Jung von Matt wirft auch rechtliche Fragen auf“, in: HORIZONT 41/2010

04. October 2010
BGH: Kein Schlechthinverbot für Kennzeichenbestandteile – „Verbraucherzentrale“, in: GRURPrax, Ausgabe 19/2010

01. July 2010
Getting EU customs authorities to work for you, in: Brands in the Boardroom 2010, S. 60ff.

15. April 2010
Unerwünschte Email-Flut gestoppt?


09. January 2015
Effective protection against imitations at the Confectionery Trade Fair
Trade fairs are irreplaceable for the exchange of innovations, ideas and inspiration. Trade fairs are irreplaceable for business. Trade fairs can generate a spirit of optimism. On a large scale for the entire industry or on a small scale for the individual companies. Trade fairs, however, can read more

08. January 2014
Comfort In Every Bar – Protect advertising slogans as trademarks
It is unknown when a slogan for the advertising of a candy product was used for the first time. But may be dated shortly after the discovery of the cocoa bean. And like the bitter raw material itself, a good slogan is almost indispensable for success on the market. The slogan is essential read more


10. March 2016
SKW Schwarz Update Unionszollkodex, Frankfurt/Germany

Geschäftsführer und Zollverantwortliche stehen in der Pflicht, Ihre Zoll-Compliance auch nach Inkrafttreten des Unionszollkodex sicherzustellen. In unserer kostenlosen Informationsveranstaltung informieren wir praxisgerecht über neue Entwicklungen im Zusammenhang mit dem Unionszollkodex und geben Hinweise zur praktischen Umsetzung im Unternehmen.

Einladung SKW Informationsveranstaltung Update Zoll

13. October 2015
„Das rechtliche Instrumentarium gegen Produkt- und Markenpiraterie“, Vortrag auf dem APM-Seminar Der Brand Protection Manager

18. April 2013
"Geschmacksmuster - Über Geschmack lässt sich trefflich streiten", Vortrag bei den Deutschen Manufakturen

28. October 2010
Vortrag „Beweise sichern – Schutzrechte verteidigen“, Seminar "Produkt- und Markenschutz durch Sicherheitstechnik" des APM Aktionskreis gegen Produkt- und Markenpiraterie

26. February 2010
Seminar: Produktpiraterie bekämpfen, Akademie Heidelberg, Frankfurt/Main


  • Intellectual Property Rights and Copyrights Association (GRUR)
  • International Trademark Association (INTA)
  • Pharmaceutical Trademarks Group (PTMG)


- Dr. Markus Hirsch is a recommended attorney by Global Law Experts for Intellectual Property law 2016

- Dr. Magnus Hirsch was recognized as one of "Germany's best lawyers for IP 2016”. The award was given by Best Lawyers in collaboration with Handelsblatt

- Magnus Hirsch was selected as "Germany's Best Lawyers 2015" in the field of Intellectual Property, Trademark Law, Patent Law and Competition Law (Handelsblatt in Cooperation with Best Lawyers).

- In the JUVE Manual 2009/2010 Dr. Magnus Hirsch is praised as a “good, up-and-coming IP proceedings specialist”. A year ago, among others, a competitor assessed him as follows: “straightforward, support at short notice if needed” and “experienced above all in design proceedings”.

- Favorable mention is also made of his expertise internationally – Legal500 writes, “SKW Schwarz Rechtsanwälte has exceptional expertise in media-related IP matters, with Magnus Hirsch [...] recommended. The team has grown significantly and displays a ‘high level of industry knowledge’ and ‘seeks pragmatic and cost-efficient solutions at fair rates’.”

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