Advertising regularly reaches a wide public. As a result, it is not only received by the target groups, but also by competitors, consumer protectors and associations watching against unfair practices. Advertising therefore frequently forms the subject of warnings. Breaches of the law in advertising often have financially fatal consequences if the advertising is stopped suddenly or products even have to be removed from the market because of erroneous information on the packaging.

We can, of course, also institute corresponding legal proceedings but it makes more sense and is more efficient to avoid them. We therefore see our main task as providing our clients preventive advice:

on the one hand, advertising and communications agencies of all shapes (from traditional agencies through PR to internet agencies) and sizes (from international networks to owner-run agencies);on the other hand, advertising companies from all sectors – from automobiles to newspapers.

Our team has proven legal expertise, in particular in competition, pharmaceutical advertising, trademark and copyright law, and above all in film and music law. In addition, we have industry-specific know-how based on more than 25 years of experience. We therefore know what works in advertising and what does not. And, even more importantly, what can happen and what needs to be considered in a buyout or a product placement. We therefore regard ourselves as creative trailblazers who should be involved as early as possible, rather than as inhibitors. Together with foreign lawyers from our international networks, we can provide legal advice for international advertising quickly and pragmatically.

In the field of media, SKW Schwarz has proved its expert knowledge acquired over many years: According to industry service JUVE, the office holds a firm position at the top of the market in copyright law and contract law for TV, film and entertainment.

Apart from advertising-related consultancy, our team is also happy to examine and draw up the necessary contracts for you. These include, on the one hand, contracts between agency and customer. Important aspects here are liability and the scope of the buyout. In addition, SKW Schwarz develops contracts with all the people involved in a promotion, such as for example, models, directors, producers or film productions.

Upon request, lawyers from SKW Schwarz provide in-house training at advertising agencies and companies and explain which legal areas require attention according to the circumstances.

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